Let me share with you how I feel about the word “marketing.”

I loathe it, and I am loath to use it to explain what I do for a living. It is too cold and impersonal of a word to describe how businesses, organizations and individuals should strengthen their brand in today...

Media measurement and analytics company Comscore recently released data that showed 193.9 million people in the United States owned a smartphone in the three months ending in October of this year.

That is more than half the population of our country, which is stunning g...

As a content consultant, trainer and editor for 25 years, I have a deep appreciation for the power of words and images. Used wisely, they capture a consumer’s heart. And as a consumer, I know what type of content my heart seeks: authentic storytelling. 

Connecting your...

To make an acquaintance, you need to engage. To foster a friendship, you need to embrace. To nurture a relationship, you need to encourage. To build a community, you need all three.

Businesses know how to engage potential customers and recognize the importance of embrac...

I conducted workshops and training sessions in my previous professional life that tackled the difficulties of dealing with change. The common feeling for those attending the sessions was this: Change should be welcomed, unless it is knocking on your door.

Mark Twain onc...