Let me share with you how I feel about the word “marketing.”
I loathe it, and I am loath to use it to explain what I do for a living. It is too cold and impersonal of a word to describe how businesses, organizations and individuals should strengthen their brand in today...
As a content consultant, trainer and editor for 25 years, I have a deep appreciation for the power of words and images. Used wisely, they capture a consumer’s heart. And as a consumer, I know what type of content my heart seeks: authentic storytelling.
I conducted workshops and training sessions in my previous professional life that tackled the difficulties of dealing with change. The common feeling for those attending the sessions was this: Change should be welcomed, unless it is knocking on your door.