Want to connect with your community? Then listen to what it has to say
Let me share with you how I feel about the word “marketing.” I loathe it, and I am loath to use it to explain what I do for a living. It...
Content strategies need to make mobile top priority
Media measurement and analytics company Comscore recently released data that showed 193.9 million people in the United States owned a...
Want to build your brand? Then get personal
As a content consultant, trainer and editor for 25 years, I have a deep appreciation for the power of words and images. Used wisely, they...
Three keys to a strong brand: Engage, embrace, encourage
To make an acquaintance, you need to engage. To foster a friendship, you need to embrace. To nurture a relationship, you need to...
It's time for a change
I conducted workshops and training sessions in my previous professional life that tackled the difficulties of dealing with change. The...
