Media measurement and analytics company Comscore recently released data that showed 193.9 million people in the United States owned a smartphone in the three months ending in October of this year. That is more than half the population of our country, which is stunning given that about 74 million of the population is under the age of 18. It should come as no surprise then that 2015 was the first year mobile traffic exceeded that of desktop users. This should be a wake-up call