Let me share with you how I feel about the word “marketing.” I loathe it, and I am loath to use it to explain what I do for a living. It is too cold and impersonal of a word to describe how businesses, organizations and individuals should strengthen their brand in today’s environment. Merriam-Webster defines impersonal as “having or showing no interest in individual people or their feelings; lacking emotional warmth.” To me, that is what the word “marketing” conveys. It is vo

Media measurement and analytics company Comscore recently released data that showed 193.9 million people in the United States owned a smartphone in the three months ending in October of this year. That is more than half the population of our country, which is stunning given that about 74 million of the population is under the age of 18. It should come as no surprise then that 2015 was the first year mobile traffic exceeded that of desktop users. This should be a wake-up call